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Alto Partners Stories (04)

Simply understanding the customer experience

At Alto Partners, we channel the wealth, relationships and real-world expertise of our families to the success stories of tomorrow.



Founder Michael Momsen recognized the challenges retailers face today in knowing what customers think. The ex-Microsoft executive engineered tablet-based software which captures in-the-moment feedback in any retail setting. Demand for the service surged with clients such as Adidas, UBER, 7-Eleven, BP and others. Alto Partners assembled prominent investors and a respected global VC to lead 2 funding rounds, while expanding RateIt’s customer and geographic reach.






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